We bring brand stories to life holistically across:
Retail Store Design,
Visual Merchandising,
Immersive Pop-up Activations.
As an independent brand experience agency spanning Paris, Shanghai, and New York, Source Creative crafts lasting transformations by uniting strategic vision, cutting-edge innovation, and digital content to drive measurable performance, customer loyalty, and desirability.
We are a global collective of creative artists uniting over 20 years of retail innovation and consumer insights to maximize the impact of every physical brand touchpoint.
Starting with you, listening to you, observing you, to get to know you. We immerse ourselves in your world, your retail environment, and that of your shoppers and stakeholders to understand your commercial challenges. This approach enables us to explore innovative spatial solutions adapted to your brand reality.
We organize collaborative co-design workshops with your team. Working together, we unleash spatial creativity, align customer journey priorities, identify what makes your brand unique in-store, and involve your key ambassadors. These sessions help define your customized retail narrative and spatial guidelines.
Our strategy team analyzes footfall behavior, space planning dynamics, and commercial objectives to develop targeted design and merchandising recommendations. Once the optimal direction is selected, our 3D, retail design, and visual merchandising teams turn the strategy into tangible spatial blueprints.
We explore various creative avenues to translate the strategic vision into compelling physical spaces ranging from permanent retail concepts and window schemes to tactile visual merchandising toolkits and immersive pop-up environments. We then select the best option to develop your material palette, graphic territory, and experiential spatial applications.
We bring concepts to life through turnkey production, build-out, VM styling, and experiential pop-up activation. To deploy with meaning, coherence, and impact, we ensure every consumer touchpoint resonates on-site, followed by post-launch assessment to measure engagement, foot traffic, and retail performance.
By pairing visionary design with our proprietary AI system built on years of retail insights and performance benchmarks, we imagine how brands look, sound, and behave to spark new energy and open space for physical evolution.
We create ideas that move people and performance. Operating as a global design collective powered by three teams across Shanghai, Paris, and New York, we work as one continuous creative engine connecting products, stories, and physical spaces to deliver measurable results worldwide.
We move fast and stay meticulous. Powered by a holistic ecosystem of innovative creation and production partners, Source Creative pairs the craft of a boutique studio with the reach, sourcing power, and execution efficiency of a full-scale retail partner.
Our network of fabricators, vendors, and production partners turns visionary concepts into physical reality. Combining high-end craftsmanship in millwork, metalwork, and staging with streamlined project management, we deliver everything from 3D visualization and detail engineering to global retail rollouts, permanent VM fit-outs, and experiential pop-ups from blueprint to final installation.
Gregory Neveu is a French-American multidisciplinary designer, architect, and the founding Creative Director of Source Creative. Trained at the prestigious Olivier de Serres in Paris, he developed his expertise across London and New York, bridging architectural and environmental design, experiential spaces, art direction, and brand storytelling. Since founding Source Creative in 2015, Gregory has led high-impact creative strategies and spatial experiences for global luxury leaders, including LVMH, L’Oréal, Estée Lauder Companies, and Richemont.
409 Vanderbilt Avenue
Brooklyn, NY, 11238